🦄 Hey Unicorn, If you dread delegation...Or you kinda suck at delegation... This newsletter was made for you. The thing is...most ADHD founders often delegate at the moment they are already overloaded. You remember the task late, explain it quickly, leave out context that feels obvious and want the other person to just handle it. Then they come back with questions. Or do it differently than you imagined. And now delegation feels like even more work. Just as you expected. You think to...
10 days ago • 3 min read
🦄 Hey Unicorn, If you regularly lose hours trying to force yourself into a task, I want you to know something: Resistance is not a surprise. It is a predictable business event. There will be proposals you do not want to finish. Invoices that make your stomach sink. Content you suddenly cannot find words for. And follow ups you avoid even though you know they could lead to money. The mistake ADHDers make is waiting until resistance arrives to decide what might help. Because once your brain is...
17 days ago • 2 min read
🦄 Hey Unicorn, If You're Constantly Answering Questions All Day... And you feel like everyone in your business needs you before they can move... Here's the one thing you should focus on... After working in operations for 12+ years and studying ADHD women entrepreneurs for the past three years, I've noticed a pattern. The fastest growing businesses had one thing in common. Their owners weren't answering every question. So I tested it with my clients, and almost immediately they reclaimed hours...
about 1 month ago • 1 min read
🦄 Hey Unicorn, One of the biggest misconceptions about productivity is that every task costs roughly the same amount of energy. And I'm going to show you why understanding this one idea will completely change the way you work. The Human Performance Lens I learned this long before I became a coach. My graduate degree is in Human Resource Development, which is the study of improving human performance. And when organizations have a performance problem, HRD professionals don't immediately assume...
about 1 month ago • 2 min read
🦄 Hey Unicorn, I know women who can read a profit and loss statement in five minutes. They know their monthly revenue and what software they’re paying for. And they know which offer and service in their business has the best margins. They know exactly how much they need to make this month. But...ask them how much energy they have left for the week…and the answer is usually a long pause. Optimized into submission... I spent most of my twenties trying to make my ADHD less visible. Optimize is a...
about 1 month ago • 3 min read
🦄 Hey Unicorn, This month’s ADHD Energy Strategy LIVE reminded me how necessary deconstruction is before the rebuild. It's such a delicate and powerful time. And sometimes the shame we feel has us convinced to hide away until we're BACK again...presentable...successful looking in our image. During those times where you wonder if you’re making the biggest mistake of your life. When the future asks you to become someone before you’ve had proof it’ll work. And somehow…even though we all have...
about 2 months ago • 3 min read
🦄 Hey Unicorn, At some point...most of us find ourselves standing in the ruins of the life we built. And as ADHDers, our minds seek answers for how to "solve" the chapters of our stories that are floating around us like ashes. Like adulthood is only allowed to "look successful". Or that one image we're comfortable with people seeing. During my divorce from my first husband...I remember hearing all kinds of voices in my head. I imagined who would be glad to learn about my defeat. Warming their...
about 2 months ago • 4 min read
🦄 Hey Unicorn, I keep seeing posts that ask: “Stuck in ADHD paralysis....What’s one tiny tip that helps you just start a task?” I get why people ask. It's hard. And people love practical advice and hacks. We love finding the one thing that finally gets us moving. I’m not saying those tips are wrong....Sometimes they genuinely help. But I think we’re missing something major. The truth that's buried underneath that question is a pretty big assumption: That the person already has enough...
2 months ago • 5 min read
🦄 Hey Unicorn, You know how you go on vacation and suddenly your brain becomes the CEO of Badass Ideas? Huge ideas ,too... Like: ...We should move....I should start a business....What if I completely changed my life and lived here?...I think I need a new look (hair + clothes)...I could totally run a little wine bar with appetizers only and call it Sip Happens!!!! OMGGGG! That's so good! And it doesn’t even feel impulsive in the moment. It feels CORRECT. Like you just received classified...
2 months ago • 3 min read